The replacement parts industry in itself is a cold industry. For example, a roofing contractor's RN46-1 Coil Fed Roofing nailer starts blowing air out of the top of the gun. They toss it aside, grab a different nailer and keep going. Lets say they decide to throw a RN46-RK repair kit in the gun. They search RN46-RK into their favorite search engine and boom. They click on the first one or the cheapest one or the one with the best shipping. They buy it and that's it.

Yes, a lead from a search engine isn't a bad thing but we want people to buy from us because we provide something different. We want to build relationships with our customers that last a life time. We're here to help in whatever way possible.